Our Resources.
Packages That Teach You to Scale—Audit Client Sites, Sell with Confidence, and Get 1:1 Guidance
Classes We Offer
Are you an agency owner who needs help doing online audits or understanding SEO? Look below to see if Capstone Marketing can help you grow your agency with SEO techniques for landing your next big client.
How To Sell Your SEO Proposal.
October 21st, 9:30 CST
Class 1 is where we provide agency owners with a comprehensive, ready-to-use system for auditing client websites.
In this class, you’ll learn how to:
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Review on-site and off-site SEO pitch
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Reviewing Google Business Profiles (GBPs)
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Evaluate social media presence & your pitch
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Delivering a polished, client-ready report
Why does it matter? A professional SEO audit builds trust, shows clear opportunities, and naturally leads into your services.
By the end of Class 1, you’ll walk away with a complete understanding of how to pitch & sell an SEO audit report and the confidence to present it to clients—saving hours while positioning your agency as the expert.
Ready to start? Choose a package below
Learning How To Audit.
October 23rd, 1:30 CST
Class 2 is where we pull back the curtain and show you exactly how to run an SEO audit using the same free tools we rely on at The Digital Recipe.
In this class, you’ll learn how to:
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Access and use free audit tools step by step
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Identify which metrics truly matter to clients
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Understand how to read those results to your clients
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Build confidence in presenting audits as a sales tool
The real value? You won’t just see the tools—you’ll learn how to run audits the right way and spot insights that actually move the needle for your clients.
By the end of Class 2, you’ll know how to complete an audit from scratch, interpret results, and use them to drive smarter strategies and stronger client relationships.
Ready to learn the tools and techniques? Click below
Class 1
Pitching Your Client- Completed audit covering on-site & off-site SEO
- Includes GBP & social media review
- Actionable insights with clear next steps
- Ready-to-share professional report
Class 2
Developing Your Audit- Learn the full audit process step by step
- Access the free tools we use for audits
- Understand SEO components of links & marketing
- Build confidence presenting audit results
Template
Drag and Drop Template- Done-for-you drag & drop audit deck
- Easily brand with your colors & logo
- Saves hours of prep for you & sales reps
- Works across industries & client types
Class 1 & 2
Pitch & Create your Audit- Learn how to complete full SEO audits
- Access to tools + repeatable processes
- Covers reporting + client-facing delivery
- Bundle savings vs. purchasing separately
Class 1 + Template
Pitch + Drag & Drop Template- Full SEO audit report training
- Customizable drag & drop audit deck
- Save time with ready-to-use materials
- Build consistent, branded client reports
Class 1 + One-on-one
Pitch your client + Professional Advise- 90 minutes of private coaching with 1 one of your client sites
- Personalized feedback on your reports
- Support tailored to your agency
- SEO audit training with expert guidance
Class 2 + One-on-One
Create your Audit + Audit Assistance- SEO audit process training
- 90 minutes of private coaching
- Hands-on help using free audit tools
- Guidance to simplify your client audits
Full Package
Both Classes + One-on-one- Includes both core audit classes
- 90 minutes of private coaching
- Covers reporting & client delivery
- Comprehensive, hands-on learning
All-Inclusive Package
Literally Everything You Need- Complete SEO audit PowerPoint learning
- Both classes + customizable audit deck
- 90 minutes of 1:1 expert coaching
- Ultimate toolkit to sell & deliver SEO
Resources for You
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